What we’re checking
AEO is our shorthand for a simple question: if somebody asks for an answer, how easy is it to find a useful one on this page? The score looks at access, structure, answer passages and the basic context that makes an answer safe to reuse.
What the audit actually reads
We combine the rule-based checks shown in the report. Technical access comes first, then page structure, answer patterns, structured data and trust. If semantic AI is enabled, it gets a confidence-weighted role instead of taking over the score.
What I would change
Start with the weakest section, but do not rewrite copy while the page is still blocked, noindexed or technically confused. Once the foundations are sound, make the important answers clearer and easier to lift out of the page without losing context.
- Check the page type first. A homepage, article and product page do not need identical patterns.
- Fix the underlying page or markup; do not add something only because the checker can count it.
- Keep what visitors see and what structured data says in agreement.
- After deployment, compare the evidence from the old and new audit before celebrating a higher score.
How to check your work
Run the same URL again and compare the individual checks, not just the headline number. A useful improvement should be visible in the evidence behind the score.
Where this usually goes wrong
- The team fixes the number but leaves the user experience unchanged.
- A plugin adds markup or repeated copy that the visible page cannot honestly support.
- One directive is changed without checking the redirects, canonical, sitemap or indexing policy around it.
- A readiness score is presented as proof of ranking or AI visibility. It is not.