What we’re checking

What the audit actually reads

Keep the score in perspective: this is a diagnostic signal. Passing it does not prove that a search engine will rank the page or that an AI product will cite it.

What I would change

Check the page type first. A homepage, article and product page do not need identical patterns.
Fix the underlying page or markup; do not add something only because the checker can count it.
Keep what visitors see and what structured data says in agreement.
After deployment, compare the evidence from the old and new audit before celebrating a higher score.

How to check your work

Where this usually goes wrong

The team fixes the number but leaves the user experience unchanged.
A plugin adds markup or repeated copy that the visible page cannot honestly support.
One directive is changed without checking the redirects, canonical, sitemap or indexing policy around it.
A readiness score is presented as proof of ranking or AI visibility. It is not.

Free AEO & GEO website audit for AI search readiness

AEO & GEO Insights helps you evaluate whether a web page is easy for answer engines, search systems and generative retrieval tools to understand and reuse. Enter any public URL to review answer structure, entity clarity, citations, authorship, schema, crawlability and technical signals, then use the diagnostic report to prioritize fixes.

Answer Engine Optimization (AEO)

AEO focuses on making a page easy to interpret as a direct answer. Clear headings, concise definitions, question-and-answer patterns, lists, tables and contextual passages all improve answer extractability.

Generative Engine Optimization (GEO)

GEO focuses on reusable factual information: clear entities, evidence, citations, authorship, structured data and passages that can stand on their own when a generative system retrieves them.

Technical SEO foundation

Neither AEO nor GEO replaces technical SEO. Search engines still need a crawlable, indexable page with sensible metadata, canonical URLs, structured data and accessible content before discovery can happen reliably.

What does the checker analyze?

The audit looks for direct-answer patterns, headings, lists and tables; identifies schema and entity signals; checks authorship, dates, citations and numerical evidence; reviews robots and indexability signals; and surfaces technical issues that can prevent a page from being understood correctly. When semantic AI review is enabled, it can also evaluate answerability, extractability, information gain and citation-worthiness. The score is a diagnostic readiness score—not a claim that a page already ranks in ChatGPT, Gemini, Perplexity or Google AI features.

AEO vs GEO: what is the difference?

Area	AEO	GEO
Primary goal	Make answers easy to identify and extract	Make information easy to retrieve, verify and cite
Strong signals	Direct answers, Q&A, headings, lists, tables	Entities, sources, evidence, authorship, schema
Shared foundation	Crawlability, indexability, useful content, clear semantics and trustworthy information

Frequently asked questions

Is AEO the same as SEO?

No. SEO covers the broader process of making pages discoverable and competitive in search. AEO is a narrower layer focused on structuring content so an answer system can identify and extract a useful response quickly.

Does a high GEO score guarantee citations in AI answers?

No. A readiness score can identify signals associated with clear, citable content, but real AI visibility depends on the retrieval system, query, index freshness, competition and repeated live-query behavior.

Can I audit any website?

You can audit public URLs that the server can fetch. Pages protected by authentication, private networks or restrictive anti-bot controls may not be accessible to the checker.